BMW Group’s Driving Simulation Centre

Pixela Labs is a company that brings complex and unique digital concepts to life for businesses of any complexity. For more than 15 years, we have been helping companies from various industries use modern technologies to achieve their business goals. We implement high quality real-time 3D solutions, digital twins, virtual simulations, interactive applications, VR simulators for corporate needs, location-based entertainment, immersive experiences tailored to each client's unique needs. Our goal is to make highly optimised, scalable and photorealistic innovations, familiar to businesses.

Who we are 

We have a team of over 50 Unreal Engine experts, 3D artists, engineers and technical directors with over 15 years of experience in real-time rendering, interactive applications and immersive environments. 

Pixela Labs has offices in the US and Canada, and our team is based in different parts of the world: Canada, Eastern Europe and Ukraine. This allows us to combine high quality work and optimal cost, making solutions affordable for any project. 

Why work with Pixela Labs?

• Trusted by leading global brands such as Epic Games, Netflix, Saudi Aramco, Universal and Zaha Hadid Architects.

• Extensive experience in Unreal Engine, nDisplay and XR/AR/VR production.

• Ability to dive into business processes to deeply understand both creative and technical requirements of projects.

• Scalable production teams and efficient workflows.

Our Services

Location Based Entertainment (LBE)

We help create unique content solutions for LBE attractions, VR parks and interactive projects. We easily adapt to any technical requirements of big screen attractions, VR projects or multimodal interactive systems.

Our strengths at LBE:

✔ Photorealistic graphics and advanced technology.

✔ Rapid adaptation of existing 3D asserts to different platforms and devices.

✔ Optimisation for VR and tracking systems (LiDAR, optical tracking, IMU).

✔ Flexible scaling of projects of any complexity

✔ Development of cross-platform and VR games

Digital Twins 

We help to translate complex and unique digital concepts of architecture, infrastructure and industry into interactive, photorealistic 3D spaces that allow you to see, plan and manage projects on a new level and provide immersive digital twin platforms.

.

From a drawing, we are able to recreate a real-time 3D visualization in an interactive environment with realistic graphics, interaction logic and the ability to be used in VR, LED presentations or for internal business processes:

This helps businesses to:

- manage facilities efficiently

- accelerate construction decisions

- communicate with partners and investors

- train, navigate and simulate scenarios

reduce operating costs and errors in the planning stages.

Simulators 

Pixela Labs specialises in the development of next generation interactive VR simulators.

We create simulations for training, simulations for learning, simulations for skills testing and simulations for modelling crisis situations in a virtual environment.

Our simulators are designed for companies that want to recreate the logic, dynamics, consequences of decisions and risk factors - as they would happen in real life - rather than just ‘show’ a process.

Oil & Gas 

We help large industrial companies in the oil and gas sector create highly detailed interactive VR training simulators and digital learning environments. Our deep dive into the technical processes of production to create high quality immersive solutions that are used for engineering training, drilling training and emergency simulation. We are trusted by key global industry leaders such as ExxonMobil and Saudi Aramco.

Virtual Production 

We provide support for virtual production workflows including LED walls integration, in-camera VFX, nDisplay setup and real-time scene optimisation . We develop projects in film, television or marketing. We have extensive experience in delivering the highest performance on set.

CAVE Systems 

We specialise in Unreal Engine development services content and systems for CAVE environments, capable of powering immersive rooms, simulation domes and multi-projector collaboration systems. We also develop solutions for Apple Vision Pro, supporting advanced spatial computing and mixed reality for enterprise use.